There’s a lot more to building a successful web site than just good programming. The successful presentation of ideas and information in a clear and compelling package is far more crucial. In addition, it must be easily accessible. For instance, the front page of the site should load in 8 seconds or less using a 56K modem.

A good web design will look attractive to the users it is designed to appeal to. To maximize your success, your web site should precisely reflect your product. It doesn’t matter how good your product is; if your web site doesn’t represent it well, if it is hard to understand, or if it is simply not attractive, it is unlikely to bring in many customers. Read more . . .